I met a young Punjabi entrepreneur at a networking event in San Francisco a few years ago. Let’s say his name was Manjit. As startup founders, we bonded quickly. Manjit was looking for investments for ...

In recent years, social media platforms have become a key way for entrepreneurs to build a personal brand. While these brands are essential for grabbing the attention of target audiences and gaining ...

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...

Executive branding agencies help establish or refine personal brands and hone thought leadership, while PR agencies focus on media coverage, public visibility and shaping public perception. Before ...

Andrew Barbisan is a digital marketing manager with over seven years of experience at Assembly Global. Specializing in writing engaging content that resonates with online audiences. He combines ...

We hear about small business marketing and branding all of the time. "This company has a strong brand, that company has a fuzzy brand." But do you know what a brand and branding actually is? Far too ...

While nothing is more important to growing businesses than a product or service that solves your customers’ problems, great branding can help stack the odds of success in your favor. The strongest ...

There can be no doubt that branding works. Countless studies over many years, tracking multiple measures, prove again and again how effective a strong brand can be for a company’s market leadership.

Having a personal brand as a business leader is becoming more and more important, and we're here to explain why What do Bill Gates, James Dyson and Richard Branson have in common? It’s not just that ...

This Thursday, Charter and Welcome to the Jungle are convening leaders, researchers, and experts for a summit on the new employer brand and its potential to drive trust, culture, and long-term ...

Selling brand into the c-suite is a daunting and sometimes demoralising task. Frequent challenges range from brand being equate with a logo, that it’s considered a nice to have – rather than a must ...