Seeking Alpha

Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer Experience

Aligning brand and customer experience empowers companies to outperform competitors, achieve up to 3.5x revenue growth, and earn higher customer retention and loyalty Forrester’s Total Experience ...
Business Wire

Forrester’s Brand Experience Index Reveals A Stark Perception Gap Between Customers And NonCustomers Across Industries And Regions

NASHVILLE, Tenn. & CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) Brand Experience Index (BX Index™), both customers and noncustomers are more likely to purchase from, ...
Seeking Alpha

Forrester’s Total Experience Score Exposes Tesla’s Brand Dichotomy: Loved By Customers, Shunned By Prospective Buyers

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) Global Total Experience Score Rankings, 2025, while Tesla enjoys a strong brand perception among its customers, it fails to ...
Business Wire

Forrester’s 2025 Global Customer Experience Index Rankings: 21% Of Brands Declined, 6% Improved, And 73% Remained Unchanged

NASHVILLE, Tenn. & CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) global Customer Experience Index (CX Index™) 2025 rankings, ongoing challenges that drove last year’s ...
Nasdaq

Humana Ranks #1 Among Health Insurers for Customer Experience for the 4th Year in a Row

LOUISVILLE, Ky.--(BUSINESS WIRE)-- For the fourth consecutive year, Humana ranks No. 1 among health insurers for customer experience (CX) by Forrester.* Humana received the highest CX Index™ score ...
Destination CRM

CX Quality Continues to Slide, Forrester Details

Ongoing challenges that drove last year’s decline in customer experience (CX) quality continue to bring numbers down, Forrester Research reported in its latest Customer Experience (CX) Index, which it ...