Pink Papyrus reports a growing trend in pet humanization, with Millennials and Gen Z viewing pets as family, reshaping ...

APPA 2026 report shows U.S. pet industry at $158 billion in 2025, heading to $165 billion in 2026. Average owner spend rose ...

People may be tightening their purse strings when it comes to groceries, but they are still shelling out big bucks to keep ...

One of Wall Street’s top firms just gave a thumbs-up to Zoetis (NYSE:ZTS) stock. Citi initiated coverage with a Buy rating ...

The rate of pet adoption in the U.S. has slowed in recent years, but the broad industry of pet products and services is nonetheless strong, supported by a remarkably indefatigable market of owners ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Petco is once again leaning into the pet humanization trend ...

Notice how hard brands and company leaders are fighting for your attention lately? They’re trying to position products and services to appeal to consumers, de-position the competition’s (very similar) ...