Social media is a powerful thing. Especially when you’re someone who is inclined to buy something, go somewhere, try something, taste something, wear something, JUST because people online said it’s ...

Forbes contributors publish independent expert analyses and insights. AKA The Customer Whisperer: advisor, broadcaster, Science of Shopping Often described as a “facial for the scalp,” the Japanese ...

As someone who finds the shampoo step of a hair appointment the best part, when I stumbled on Japanese head spa video on social media, I was hooked from the first clip that I was served. As much as I ...

I chose the best Japanese skin care products, including editor favorites like cleansers, essences and toners from top-rated ...

We all know that a double shampoo and a trusty hair mask can do wonders for your locks, but did you know that there’s a new hair treatment in town? Introducing the Japanese head spa. This blissful ...

Up until recent years, it was near impossible to find mainstream beauty inspo for South Asian weddings and events. For many millennial and Gen Z brides, who are second generation immigrants, this ...

Consumers are increasingly fixating on their scalps, turning to head spas, pricey treatments and products to combat thin hair and irritation. Scalp-focused treatments are a trending topic online for ...

We have come a long way in our search for straight hair. While the first straightener was invented in 1909, there were days of using an ironing board to smooth out frizz. Now we have nearly any tool ...

This is the final article in our Global Beauty Hotspots series, unpacking the regional beauty market around the world, including Latin America, Australia, Scandinavia, Africa and East Asia. This ...

Beauty and wellness are as much a part of South Asian culture as food, music, and spirituality. For centuries, the region has celebrated beauty through rituals rooted in Ayurveda, an ancient holistic ...