‘Pet Humanization’: Millennials And Gen Z Turn Pets Into Family — Fueling Pet Boom

APPA 2026 report shows U.S. pet industry at $158 billion in 2025, heading to $165 billion in 2026. Average owner spend rose ...

Experts see a rising trend in pet humanization

Pink Papyrus reports a growing trend in pet humanization, with Millennials and Gen Z viewing pets as family, reshaping ...
Financial Advisor

Humanization Drives Robust Pet Products Market

The rate of pet adoption in the U.S. has slowed in recent years, but the broad industry of pet products and services is nonetheless strong, supported by a remarkably indefatigable market of owners ...

Citi Just Made Zoetis Its Top Pick With a Buy Rating: Is the Pet Economy Boom the Best Trade of 2026?

One of Wall Street’s top firms just gave a thumbs-up to Zoetis (NYSE:ZTS) stock. Citi initiated coverage with a Buy rating ...
Forbes

Petco Leans Into The Pet Humanization Trend With New Frozen Meals For Dogs

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Petco is once again leaning into the pet humanization trend ...
Forbes

5 Warnings for Leaders: Brand Humanization Is Not A Social Media Fad

Notice how hard brands and company leaders are fighting for your attention lately? They’re trying to position products and services to appeal to consumers, de-position the competition’s (very similar) ...
CNBC

Cramer names the 'humanization of pets' as the greatest investing theme in the market

Monday - Friday, 6:00 - 7:00 PM ET Jim Cramer has always said that the humanization of pets is one of the greatest investing themes out there. But he still didn't see it coming when privately held ...