The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

An estimated 40% of South Africa's digital programmatic advertising spend is either wasted, compromised or actively funding ...

CTV exists in a strange middle territory, borrowing the emotional scale of broadcast television and the data infrastructure ...

INVEST In The Evolution Of Your Marketing Most digital advertising guesses. Amazon DSP knows. By leveraging Amazon’s ...

Multicultural publishers struggle to scale their audience for RFPs. Some are turning to tools like AdGrid’s Audience ...

NEW YORK, April 16, 2026 /PRNewswire/ -- Now in its 30th year, IAB released its 2025 Internet Advertising Revenue Report, conducted by PwC, which was first issued in 1996 and continues to serve as the ...

The 13.9% pop was driven by social media, up 32.6% to $117.7 billion and digital video, up 25.4% to $74 billion last year ...

Ribeye, a programmatic advertising platform built for the local media marketplace, expanded its leadership team with four hires across technology, programmatic operations and client delivery to ...

For brands that have been eyeing CTV, the door has never been more open: more inventory, lower CPMs, and an addressable ...

Spotify has launched two new advertising formats, Sponsored Playlists and Carousel Ads, alongside Split Testing and Automated ...

A new trend is brewing in retail media. Undoubtedly aided by the emergence of artificial intelligence, advertisers are today ...

AI should enable discovery, not replace relationships The industry risks commoditising creators AI is scaling creator ...