Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts ...

StackAdapt ( the leading AI advertising and orchestration platform, today announced the launch of its dedicated Live Events campaign workflow designed to help advertisers activate and manage CTV ...

We decode the events around The Trade Desk, tracing how audits, agency relationships and product shifts are converging to ...

StackAdapt, the AI advertising and orchestration platform, has announced the launch of its dedicated Live Events campaign workflow designed to help advertisers ...

Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were ...

DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month ...

Owning sports rights is no longer the only way for streaming platforms like Netflix to capture sports audiences, writes Chris ...

These companies have solidified remote work as a part of their corporate culture.

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

The advertising industry’s fixation with tying media value to short-term outcomes using programmatic ad technology is causing it to overlook differences in media quality, according to a paper by the ...