New analysis shows programmatic dominance, walled-garden control and AI-privacy shifts reshaping US$740-780bn market.

Since the founding of Canada’s first newspaper, the Halifax Gazette, which dates to 1752, government advertising has been an ...

CTV exists in a strange middle territory, borrowing the emotional scale of broadcast television and the data infrastructure ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

An estimated 40% of South Africa's digital programmatic advertising spend is either wasted, compromised or actively funding ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a collaboration with AMC Global Media to extend the company’s unified linear and streaming offering to ...

INVEST In The Evolution Of Your Marketing Most digital advertising guesses. Amazon DSP knows. By leveraging Amazon’s ...

There’s a story the industry has been telling itself for the past few years: linear TV is dying, streaming is the future, and ...

Ribeye, a programmatic advertising platform built for the local media marketplace, expanded its leadership team with four hires across technology, programmatic operations and client delivery to ...

The Amazon DSP is a programmatic advertising tool that lets advertisers buy display, video, and audio ads on and off Amazon.

In-store audio ads grow, but attribution and headphones raise doubts; Hidden fees persist as drip pricing draws scrutiny; ...

Media Consulting Group (MCG) today announced a partnership with Index Exchange, a globally trusted independent supply--side platform powering intelligent decisioning, focused on enabling structured, ...