The digital advertising ecosystem is now navigating a potentially pivotal transition from deterministic, human-mediated ...

What is server-guided ad insertion (SGAI) from a technology standpoint; how does it differ from client-side ad insertion (CSAI) and server-side ad insertion (SSAI); how does it impact or change ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

Agencies see signs of maturity in the new ad business, such as StackAdapt joining, but it is still an experimental media buy ...

StackAdapt, the AI advertising and orchestration platform, has announced the launch of its dedicated Live Events campaign workflow designed to help advertisers ...

StackAdapt ( the leading AI advertising and orchestration platform, today announced the launch of its dedicated Live Events campaign workflow designed to help advertisers activate and manage CTV ...

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts ...

We decode the events around The Trade Desk, tracing how audits, agency relationships and product shifts are converging to ...

Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.

DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month ...

The advertising industry’s fixation with tying media value to short-term outcomes using programmatic ad technology is causing it to overlook differences in media quality, according to a paper by the ...

StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, today announced it has been named a Strong Performer in The Forrester Wave™: Omnichannel Advertising Platforms, ...